A boutique company making home made cherry based dressings; jams, mustards, bbq sauces, salsas, and top rated cocktail cherries. Six Lugs has established a market of devote followers. Six Lugs clients have experienced these specialty products at art shows and festivals throughout Michigan. The product started out as Natalie Robyn’s manufactured by Six Lugs. As more products were brought to market the product names changed.
During a strategic marketing meeting it was strongly suggested that the Natalie Robyn’s brand be renamed to the company namesake Six Lugs. The story of the owner picking cherries as a little girl and getting paid by the lug (a wooden box cherries are put during harvest) was a story that was central to the company and a testament to the work ethic the company was founded on.
This strategic change would drive a complete rebranding and the establishment of a professional ecommerce website.