Reach Customers at Your Competitors’ Locations with Geofencing

Serve targeted ads to mobile devices when potential customers visit competitor businesses, events, or high-traffic destinations.

Programmatic/Geofence Advertising — Explained Simply

Instead of buying ad space manually, programmatic advertising uses technology and data to automatically purchase ad placements across thousands of websites, apps, streaming platforms, and digital channels — in real time.

This means your ads can reach:

  • People searching for what you offer
  • People visiting relevant websites
  • People near specific locations
  • People with matching interests or demographics
  • People who’ve visited your website before

It’s targeted. Efficient. Scalable. And trackable.

How Geofencing Works

Geofencing works by creating virtual boundaries around real-world locations, allowing ads to be delivered to mobile devices that enter those areas.

Step 1

Define Target Locations

Choose specific places to target, such as competitor businesses, events, neighborhoods, or retail centers.

Step 2

Capture Mobile Device Audiences

When people enter those locations with location-enabled devices, they become part of the advertising audience.

Step 3

Deliver Targeted Ads

Ads appear across apps, websites, video platforms, and streaming TV.

Step 4

Track Engagement & Conversions

Measure impressions, clicks, and even store visits generated by the campaign.

Ideal for Local Businesses – and National Campaigns

Programmatic display advertising is a powerful fit for:

  • Local service businesses
  • Multi-location companies
  • Retail & eCommerce
  • Tourism & hospitality
  • Healthcare
  • Education
  • Professional services
  • Nonprofits

Whether your audience is in Traverse City, across Michigan, or nationwide, we can reach them.

A Strategy-First Approach — Not “Set It and Forget It”

Every campaign begins with understanding your goals:

Brand awareness

Lead generation

Website traffic

Location-based targeting

Retargeting previous visitors

Audience expansion

From there, we:

1️⃣ Define your ideal audience

2️⃣ Build a creative that reflects your brand

3️⃣ Strategically place ads across the web

4️⃣ Monitor performance continuously

5️⃣ Optimize based on real-world data

No guessing. No generic campaigns.
Just a thoughtful strategy with measurable results.

Advanced Targeting – Without the Complexity

We can target audiences using:

✔ Behavioral data
✔ Search intent
✔ Website visits
✔ Geographic radius & mapping
✔ Demographics
✔ Industry data
✔ Contextual content
✔ Retargeting & remarketing

And we do it ethically, securely, and transparently.

Real Results. Real Reporting. Real Conversations.

You’ll always know:

  • Where ads are running
  • Who they’re reaching
  • What’s performing best
  • What we’re improving

We review and refine — together.

No black box reporting.
No confusing dashboards.
Just clarity.

Ads Designed to Match Your Brand — and Your Goals

Your display ads should:

  • Look polished and professional
  • Reflect your brand identity
  • Deliver clear messaging
  • Lead to intentional landing pages

We design creatives that attract attention — while still feeling authentic and trustworthy.

Ready to Reach More of the Right People?

Let’s explore whether programmatic advertising is the right fit for your business. No pressure. Just a real conversation.

Experience. Integrity. Partnership.

We’ve spent more than 25 years helping clients grow through thoughtful digital strategy. With Garrison Digital Solutions, you get:

  • A partner who listens
  • Straightforward communication
  • Honest recommendations
  • Smart, data-driven decisions
  • Campaigns built around your business — not just the software

Our goal is long-term success, not short-term wins.